Graphic Design
MRAC 2026 — Season Poster
A bold, collectible season poster that captures a full year of performances in a single, framable piece of art.
Client
Meherrin River Arts Council
Year
2026
Role
Art Direction & Graphic Design
Live
mrac-arts.com
The Brief
MRAC needed a headline visual for their 2026 season — something striking enough to hang on a wall, flexible enough to work across print and social, and unmistakably on-brand.
The Challenge
A season poster has to do a lot at once: celebrate the line-up, stay readable at a glance, and feel like art in its own right — all while scaling from a printed poster down to a tiny social thumbnail.
Our Approach
- 01Set a confident typographic hierarchy that leads with the season and the shows.
- 02Built a rich, layered color palette and composition with real personality.
- 03Designed for print first, then adapted crops for web and social.
- 04Kept everything consistent with the MRAC website's art-forward identity.
The Outcome
Print + digital
One design, every format
Framable
A piece worth keeping
On-brand
Consistent with the MRAC site
“The poster became the face of our whole season — people asked where they could get a copy.”
— MRAC Team